Anti commercial, artful, playful motion visuals.
Through a series of motion visuals, we translated the brand’s unique energy into dynamic content that feels bold, experimental, and full of character. The goal was to amplify TRES J’s visual identity and make it resonate in a way that’s both elevated and fun.
Welcome to TRES J
This video introduces TRES J through its signature jewelry piece: the OG chain. The creative direction focused on giving the chain a distinct personality, almost humanizing it, to reflect the bold, expressive spirit of the brand. Through motion graphics, we brought the aesthetic universe of TRES J to life, emphasizing its playful sophistication and elevating the chain to protagonist.
