Born in Treviso, Philippi’s is a clothing brand that pushes back against performance culture, romanticising the imperfect beauty of young Italians’ daily “normal” lives.
La normalità è affar nostro
I led the brand strategy and creative direction, producing all social media content, from photography to short-form video production. My favorite campaign featured interviews with elderly men around town, capturing their reflections on how the community has changed and how the absence of young people in the piazza has contributed to greater isolation.
